23 Oct

There are so many SEO tools available on the market these days that it can be quite confusing to know which one is right for your business. This is particularly true if you want to invest in a set of highly effective tools that will increase your website's visibility and standing online. However, before buying any of these programs you need to ask yourself whether you actually need all the features offered by them or not. You also need to make sure that you are getting your money's worth with the SEO tools you buy.

One of the most popular and best SEO tools for small businesses is Google Analytics. Google Analytics provides detailed insights on how your competitors are doing in terms of website ranking and organic traffic. It is able to do this because it is integrated with Google's famous Keyword tool, which is one of the most powerful search engine optimization tools around. The best part is that the insights provided by Google Analytics aren't only based on the competition; they also look at the keywords that you have used to optimize your site.

To gain insights from Google Analytics you need to know how to use the various tools available on it. For example, most people think that getting traffic from Google is easy but it isn't, there are some strategies that work better than the others. One of the best tools for small businesses is the Google Keyword Planner tool. While a part of Google Ads, this tool can help you find relevant keywords to target based on either an initial keyword you submit, your site, or a competitor's site. The tool surfaces potentially related search terms to target as well as competitive data like search volume ranges and estimated ad bidding costs.

Another highly recommended SEO tool for small businesses is the free Google Search Console, previously known as Google Webmaster Tools. This is a free service that allows you to monitor your site's ranking performance on Google Search and uncover any page indexing issues and how user-friendly your content is. 

There are also other advanced SEO tools such as Semrush, SE Ranking, and Ahrefs that require a subscription plan to use for additional data and features. However, these tools aren't always necessary if you are just starting out. Common features provided by these tools include email alerts and reports when you're rankings change on the search engines for specific keywords, monitoring your site's health as its content changes over time, and analyzing other SEO metrics. Learn more about the best all-in-one SEO software here.

An alternative to SEO tools for small business owners is to hire a professional SEO company. You will need to invest a monthly budget towards SEO services but it will be worth it in the long run. SEO companies are able to utilize tools, such as an organic search engine optimization tool, that are costly and not available to the everyday user. However, if you decide to go with this option you need to make sure you are choosing the right SEO company for your needs. Consider these affordable SEO packages offered by reputable SEO agencies. You can also look at online reviews and case studies for more information.

One of the most effective tools for monitoring your keywords is Google Search Console. Google Search Console will allow you to see the keyword phrases your website pages are ranking for on Google, including their clicks, search impressions, clickthrough rate (CTR), and average position. If you do a little research into what keywords are being searched for you can get a good idea of which ones you should be targeting on your website. 

Another great thing about Google Search Console is that it is free. You can simply sign up for the service with your Google account and monitor your keywords, keyword trends and search volume all from the one place. However, rank tracking software like Semrush or SE Ranking is required to add and track specific keywords. Search Console data can be delayed by one or two days and only shows keyword rankings detected by Google for your existing content.

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